Twitter has confirmed its acquisition of TweetDeck, though it has held off revealing exactly how much it paid for the popular application. The deal is believed to be worth $40m according to reports yesterday, and to have been made in part as a defensive move against would-be tweeting upstart UberMedia. There are also hints as to what might come of the software.
Many TweetDeck users have been concerned about Twitter’s intention for the app, which has gained a loyal following among power-users on both the desktop and, more recently, smartphones like the iPhone. Although Twitter is yet to state exactly what it intends to do with the developer team and the app as it stands currently, it sounds like it doesn’t expect to take it much away from its current form:
“This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.” Twitter
In an ideal world, that would mean that TweetDeck would get the best of being an app “on the inside”, with priority access to Twitter’s servers and – hopefully – reduced downtime and reliance on the API.
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